The two-block operating model
Use one two-hour production block and one one-hour business block each week. Production creates the content inventory; the business block improves the email, website, offer explanation, or measurement system.
Two-hour production block
- Choose four questions from your content bank.
- Write four hook–lesson–example–next-step outlines.
- Record all four videos in one session.
- Edit from one reusable template.
- Schedule the week across your core channels.
One-hour business block
- Review traffic, subscribers, clicks, and sales.
- Answer the most common question in one email.
- Improve the weakest page or message.
When life interrupts
Use the minimum week: one useful short video, one email, and one honest Story or post. A smaller system that stays alive is more valuable than a complicated system that collapses.
Clarissa's rule: Build around the schedule you have, not the imaginary schedule internet marketers tell you to have.